Head of Social Media

November 2020- march 2021

In November 2020, I stepped into the role of Global Head of Social Media at Cherwell Software, a key player in the SaaS industry. My responsibilities centered around both crafting and executing a global social media strategy. Within just the first 90 days, I dramatically transformed our content mix: localized content saw a 300% increase, we boosted company culture content by 581%, and escalated partnership marketing content by 400%. Engagement followed suit, with a 247% rise in daily comments. My journey at Cherwell was fulfilling and impactful, but in March 2021, a new chapter began as the company was acquired by Ivanti.